Help Mada is a charitable organisation created by Marcello Acri (founder of Vanipro) in 2010. Up until 2012, this organisation functioned mainly thanks to financial donations from Vanipro. This approach reflects the commitment of Marcello Acri to his native country, Madagascar, and his desire to provide a small contribution to improving the living conditions of small farmers. Since 2012, one of our major clients has decided to join us in this initiative.


Help Mada focuses on four areas:

  • Education: Incentive programme involving renovation of the primary school and implementation of the Vary Project programme (rice in exchange for schooling).
  • Health: Construction of clinics and provision of access to health care.
  • Reforestation.
  • Support for the vanilla industry in the form of supplies and/or funding.